The Common App officially opened on August 1. It’s the starting point for thousands of students applying to college. But the real question isn’t when to start, it’s how to make your application stand out.

If you’re a rising senior, this is the perfect time to get strategic. You don’t need to submit anything yet, but August is the right month to begin shaping your application into something that tells your story, highlights your strengths, and makes admission officers take notice. Here are five ways to do just that.

1. Create an Activities List That Shows Impact
   This section isn’t just about filling space. Colleges want to see how you’ve spent your time outside of class and what mattered to you. Focus on the activities where you made a difference, took on leadership, or showed long-term commitment.
   
   Instead of trying to list every club, pick the 6 to 8 things that matter most. Use the short description space to explain what you did and why it mattered. Be specific, and if you had a role that went beyond the obvious, say so!

2. Build Your College List Before You Start Writing
   A good application begins with a good list. Not just a dream list, but a balanced one that includes reach schools, likely schools, and several that fall in between. You can’t tailor your writing or your strategy if you don’t know where you’re applying.
   
   Start by researching academic programs, campus culture, cost, and scholarship options. Once your list is in place, you’ll be in a much better position to focus your energy and avoid wasting time writing essays for colleges you might not end up applying to.

3. Take the “Why Us” Essay Seriously
   Many colleges ask some version of the question, “Why do you want to attend our school?” Too many students answer with generic responses about the beautiful campus or friendly people. That won’t help.
   
   What does help is showing that you’ve actually done your homework on the college. Find something specific that connects with your goals. Maybe it’s a program, a professor, a club, or even a value the school stands for. The more specific you can be, the better.

4. Ask for Letters of Recommendation Now
   Don’t wait for school to start. August is a great time to ask teachers or counselors for letters before their schedules fill up. A polite in-person request followed by a detailed email is often appreciated.
   
   If you want the strongest letter possible, make it easy for them to write one. Provide a resume or list of your activities, your goals, and any moments in class that stood out. The more context they have, the more personal and detailed the letter will be.

5. Don’t Submit Just to Feel Done
   There’s a real sense of accomplishment in hitting “submit.” But rushing to get it over with rarely works in your favor. An application that feels rushed or generic is easy to spot.
   
   Instead, take time to review your work, get feedback on your essays, and make sure each part of your application reflects who you are. Being early isn’t as important as being thoughtful.

Ready to Make a Plan?
At Class 101 Brookfield, we work with students every step of the way to build applications that are thoughtful, strategic, and personal. If you’re not sure where to start or just want a second set of eyes on your plan, let’s talk. We offer free consultations and would love to help.