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Applications Are Open. What Should You Be Doing This Week?

August 5, 2026

Applications Are Open. What Should You Be Doing This Week?

College applications are open. A Brookfield college counselor explains what students should actually be doing this week to start the Common App the right way.

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Are You Actually Ready to Start Applications?

July 29, 2026

Are You Actually Ready to Start Applications?

Are you ready to start college applications? A Brookfield college counselor explains how to know if your list, testing, and essay are actually in place.

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What Happens to Students Who Wait Until August

July 22, 2026

What Happens to Students Who Wait Until August

What happens if you wait until August to start college applications? A Brookfield college counselor explains what changes and how to stay ahead.

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The Mid-Summer Reset: What to Fix Before It Gets Harder

July 15, 2026

The Mid-Summer Reset: What to Fix Before It Gets Harder

What should juniors fix in mid-summer for college admissions? A Brookfield college counselor explains how to reset your list, testing, and essays before senior year.

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The Essay Isn’t Hard. Knowing What to Say Is.

July 8, 2026

The Essay Isn’t Hard. Knowing What to Say Is.

Why are college essays so hard to start? A Brookfield college counselor explains why students struggle with what to say, not how to write.

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Your Student Said They’d Work on Essays This Summer. Are They Actually Doing It?

July 1, 2026

Your Student Said They’d Work on Essays This Summer. Are They Actually Doing It?

Are students actually working on college essays over the summer? A Brookfield college counselor explains why many juniors fall behind and how to stay on track.

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The First Draft Problem

June 24, 2026

The First Draft Problem

Why do most college essays fall flat? A Brookfield college counselor explains the “first draft problem” and how students can write stronger essays before senior year.

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Why Summer Is the Most Important Part of the College Process

June 17, 2026

Why Summer Is the Most Important Part of the College Process

Why is summer so important for college admissions? A Brookfield college counselor explains what juniors in Pewaukee and Oconomowoc should accomplish before senior year.

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What Test Optional Means For You

June 10, 2026

What Test Optional Means For You

What does test optional really mean for college admissions? A Brookfield college counselor explains when to submit ACT scores and how it impacts applications and scholarships.

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