Blog

The Essay Isn’t Hard. Knowing What to Say Is.

July 8, 2026

The Essay Isn’t Hard. Knowing What to Say Is.

Why are college essays so hard to start? A Brookfield college counselor explains why students struggle with what to say, not how to write.

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Your Student Said They’d Work on Essays This Summer. Are They Actually Doing It?

July 1, 2026

Your Student Said They’d Work on Essays This Summer. Are They Actually Doing It?

Are students actually working on college essays over the summer? A Brookfield college counselor explains why many juniors fall behind and how to stay on track.

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The First Draft Problem

June 24, 2026

The First Draft Problem

Why do most college essays fall flat? A Brookfield college counselor explains the “first draft problem” and how students can write stronger essays before senior year.

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Why Summer Is the Most Important Part of the College Process

June 17, 2026

Why Summer Is the Most Important Part of the College Process

Why is summer so important for college admissions? A Brookfield college counselor explains what juniors in Pewaukee and Oconomowoc should accomplish before senior year.

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What Test Optional Means For You

June 10, 2026

What Test Optional Means For You

What does test optional really mean for college admissions? A Brookfield college counselor explains when to submit ACT scores and how it impacts applications and scholarships.

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How to Know If Your College List Is Actually Balanced

June 3, 2026

How to Know If Your College List Is Actually Balanced

How do you know if your college list is actually balanced? A Brookfield college counselor explains how to evaluate admission chances and affordability before senior year.

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How to Make the Most of College Visits This Summer

May 27, 2026

How to Make the Most of College Visits This Summer

How should juniors approach college visits this summer? A Brookfield college counselor shares how students in Pewaukee, Oconomowoc, and surrounding areas can visit schools with purpose.

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Why Most Juniors Build Their College List Too Late

May 20, 2026

Why Most Juniors Build Their College List Too Late

When should juniors build their college list? A Brookfield college counselor explains why Waukesha and Milwaukee area students often start too late and how to fix it.

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The 3 Conversations Every Family Should Have Before Summer Break

May 13, 2026

The 3 Conversations Every Family Should Have Before Summer Break

What should families discuss before summer in the college admissions process? A Brookfield college counselor shares 3 key conversations for Waukesha and Milwaukee area juniors.

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