July 15, 2026

By the middle of July, most rising seniors are somewhere in the process.
They have thought about colleges. They may have visited a few campuses. There is usually at least a rough list in place. Some students have started an essay, or at least opened a document and tried to get something going.
From the outside, it looks like progress.
When I sit down with families in Brookfield, Milwaukee, Greenfield, and nearby communities around this time, what I am usually trying to figure out is whether that progress is actually moving things forward or just giving the appearance of it.
This is the point in the summer where a small reset can make a big difference.
At this stage, I do not expect every school to be final, but I do want the list to be relatively stable.
If schools are still being added or removed every time a new conversation happens, it usually means the foundation is not quite there yet. That shows up later when students are trying to write essays without a clear sense of where they are applying.
The goal here is not perfection. It is enough clarity that everything else can build on it.
For some students, there is still one more ACT to take. That is fine.
What I am looking for is whether there is a clear plan around it. If the approach is “we’ll see how it goes and decide later,” that tends to drag into the fall and compete with everything else.
By the end of July, most students should know whether they are testing again and why.
This is where I see the biggest gap.
A lot of students will say they have started their essay. When we look at it more closely, what they have is a partial draft that has not been revisited in a few weeks.
That is not a problem in itself, but it becomes one if there is no plan to move it forward.
What I want to see at this point is some direction. It does not have to be perfect, but there should be a clear idea of what the essay is trying to do and a timeline for getting to a strong draft.
The reason I call this a reset is because this is still an easy point in the process to make adjustments.
There is time to refine the list. There is time to make a final testing decision. There is time to step back and rethink an essay that is not quite working.
Once August arrives, that flexibility starts to shrink.
Students are getting ready for senior year. Schedules fill up. Deadlines feel closer. The same work that feels manageable in July starts to feel rushed.
If you have a current junior in Waukesha, Burlington, Johnson Creek, or the surrounding communities, this is a good moment to step back and take an honest look at where things stand.
Not in a critical way, just in a practical one.
Is the list stable enough to support the rest of the process?
Is testing part of a clear plan, or still an open question?
Is the essay actually moving forward, or just something that was started?
If the answers are not where you want them to be, that is fine. This is exactly the time to fix it.
That is what makes this part of the summer so valuable.
June 10, 2026
What does test optional really mean for college admissions? A Brookfield college counselor explains when to submit ACT scores and how it impacts applications and scholarships.
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June 3, 2026
How do you know if your college list is actually balanced? A Brookfield college counselor explains how to evaluate admission chances and affordability before senior year.
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May 20, 2026
When should juniors build their college list? A Brookfield college counselor explains why Waukesha and Milwaukee area students often start too late and how to fix it.
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