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How should juniors approach college visits this summer? A Brookfield college counselor shares how students in Pewaukee, Oconomowoc, and surrounding areas can visit schools with purpose.

When should juniors build their college list? A Brookfield college counselor explains why Waukesha and Milwaukee area students often start too late and how to fix it.

What should families discuss before summer in the college admissions process? A Brookfield college counselor shares 3 key conversations for Waukesha and Milwaukee area juniors.

How much do AP exams really matter in college admissions? Learn what counts, what doesn’t, and what juniors should focus on after AP season to stay on track.

Each year, as April turns into May, there is a noticeable shift in energy. AP exams approach. Spring sports wind down. Seniors make final decisions and post their announcements. Families naturally feel a sense of release as summer comes into view. For current juniors, however, summer is not a break from the college process. It […]

One of the most common questions I hear from families is simple: “When should my student take the ACT?” It seems like a scheduling question. It is not. It is a strategy question. Timing affects scholarship positioning, stress levels, and the flexibility students have entering senior year. Here is how I typically advise Wisconsin families […]

“I just don’t want my student to be a number.” I hear that sentence every year. For families in Brookfield and Waukesha, it usually comes up when we are talking about large public universities. UW–Madison. The University of Minnesota. Big campuses. Big lecture halls. Tens of thousands of students. The fear is understandable. But the […]

Spring and early summer are prime college visit season. Families start driving from Brookfield to Madison. A weekend trip to Minnesota. A tour at Marquette, Michigan. Maybe a few private schools within a few hours. The weather improves, schedules open slightly, and it feels like the right time to “go see what’s out there.” I […]

This time of year is always fascinating to watch. Seniors are posting acceptance photos. Families are comparing financial aid packages. Group texts are full of “Where are you going?” conversations. Some students feel relieved. Others are recalculating. A few are surprised by final costs in ways they did not anticipate a year ago. If you […]